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How To Balance Broad and Targeted In-App Messages – Whiteboard Wednesdays

Localytics Director of Online Marketing, Daniel Ruby discusses the differences between broad and targeted in-app messages. Broad messaging means all your users receive the same message at the same...

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The Importance of Customer Lifetime Value – Whiteboard Wednesday

Localytics VP of Marketing, Bernd Leger explains the importance of understanding and tracking your Customer Lifetime Value, or CLV within your apps. CLV can help you understand your most valuable user...

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Manage Your Conversion Funnels – Whiteboard Wednesday

  Localytics VP of Marketing, Bernd Leger, discusses the differences between web and mobile app conversion funnels as well as how to leverage an analytics service to optimize your conversion rates....

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Tagging Apps With Events & Attributes – Whiteboard Wednesday

  Localytics Director of Solutions Engineering, Lee Isensee, describes how and when to use events and/or attributes to tag specific characteristics of your app.     Transcript   Hi. I’m Lee Isensee,...

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5 Tips for Optimizing Your App Store Listing

With over a billion global smartphone users, the mobile application market continues to expand, which means app users are developing shorter attention spans for the most interesting or best quality...

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Key Metrics For New Enterprises – Whiteboard Wednesday

Localytics Co-Founder and CEO, Raj Aggarwal, discusses the key metrics that empower new and existing businesses to chart and display operational performance over time.     Transcript   Hi. I’m Raj...

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Successful Funnel Management Practices – Whiteboard Wednesday

  Localytics Senior Solutions Consultant, Tim Patten, takes a moment to dive into the world of funnel management. How are your users converting, and where are they getting stuck? Find the answers...

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How Marketers Can Own App Analytics – Whiteboard Wednesday

Localytics Senior Solutions Consultant, Richard Sgro, discusses the tactics and benefits available to mobile marketers who employ the right strategy, based on app analytics data.   How Marketers Can...

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3 Ways To Monetize Your Apps

A well designed app that is useful or entertaining for its audience can garner hundreds – if not millions – of users. But per the nature of the app economy, oftentimes those users don’t directly pay...

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App Monetization Options and Best Practices – Whiteboard Wednesday

In this week’s Whiteboard Wednesday session, Localytics VP of Marketing Bernd Leger talks about the different ways you can monetize your app. From paid downloads to generating non-digital sales, this...

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3 Metrics News Apps Should Track – Whiteboard Wednesday

In this week’s Whiteboard Wednesday video, Director of Online Marketing Daniel Ruby walks us through three important metrics for news and media apps. 3 Metrics News & Media Apps Should Track -...

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Engaging Through Session Metrics – Whiteboard Wednesday

Localytics Digital Marketing Specialist, Miles Branman, defines app engagement through valuable session metrics, to craft mobile marketing strategies. Engaging Through Session Metrics - Whiteboard...

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How To Harness Mobile Efficiencies – Whiteboard Wednesday

Localytics Content Marketing Manager, Janet Aronica, discusses how to leverage the unique efficiencies of mobile with app marketing & analytics. How To Harness Mobile Efficiencies - Whiteboard...

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New iPads Combine for 4% of All Apple Tablets in November

Approximately 2% of iPads seen by apps running Localytics as their analytics and marketing solution in November were the new iPad Mini, and another 2% the new 4th-generation model. Both devices were...

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December Smart Device Shares Show A Very Tablet Christmas

Kindle Fires, Galaxy Notes and Nook Tablets were among the big device share gainers in December, 2012, suggesting that Android tablets were the big mobile holiday gift this year. All three devices saw...

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Windows 8 Analytics Introduction – C# and Javascript

After selling 60 million Windows 8 licenses to date, the touch-centric operating system has continued to grow, and app developers have a unique opportunity to create apps that work both with...

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2012 In Review – Localytics Expands Leadership, Triples Revenue, Customers...

Localytics, the leading provider of app marketing and analytics solutions, today announced results for 2012. The company achieved a stellar year of growth tripling its annual revenue. The fourth...

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Kindle Fire Drives US Android Tablet Dominance

The United States is dominating the Android tablet race, with Amazon’s Kindle Fire family of tablets leading the way. A full 59% of all Android tablets seen by apps with Localytics integrated are based...

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Android has new top device; Samsung maintains dominance

Android has a new top device, and to nobody’s surprise it’s another variant of the Samsung Galaxy. The Samsung Galaxy S III took over the top spot in January from its older brother, the Samsung Galaxy...

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Mobile vs. Web Introduction – Whiteboard Wednesday

Learn about the different ways to start a mobile strategy, including mobile web, hybrid apps and native apps, and hear Localytics’ Daniel Ruby cover some decision points to help determine which path...

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